5 All Natural & Organic Hair Care Brands For Curly Hair Textures

Hair Care for the Conscious Curly Girl

If you were born with curly hair, then you’ve probably been searching for the perfect leave-in conditioner, co-wash, or styling gel your whole life. Kinky, coily, and wavy hair textures are prone to dryness and damage, calling for extra nourishment and care from the products we choose. Often, we may find ourselves sacrificing nourishment and moisture for the sake of definition and volume. However, many natural and organic curly hair product brands are making sure that conscious curly girls don’t have to choose one over the other.

We’ve rounded up five all-natural and organic hair care brands for curly hair textures. Though most of the brands listed carry products for all curly hair types, they are mostly known for their hair products catered towards more textured hair types. Many of these brands are vegan and cruelty-free, as well.

If you don’t see your favorite natural and organic curly hair brand listed, feel free to give them a shout out in the comments!


1. Sienna Naturals

Natural | Yes
Best For | Textured and treated hair
Ethics | Cruelty-free, vegan, responsibly sourced ingredients
Price | $18–$22

Salon tested and scientifically formulated for textured hair, Sienna Naturals’ products do it all. They’re designed to soften, moisturize, and define curly, kinky, wavy, dry, and damaged hair while undoing the stress that can come with color, heat, and straightening treatments. And the company—which is co-owned by Issa Rae(!)—uses natural ingredients like baobab, coconut, castor, and blue tansy oils while remaining free from parabens, sulfates, silicones, dyes, artificial fragrances, mineral oil, and more.

Shop Sienna Naturals


2. SheaMoisture

Natural & Organic | Yes
Best For | Curly & coily hair textures
Ethics | Certified cruelty-free, sustainably produced
Price | $3.49–$14.99

SheaMoisture is a family-run hair and skincare company using all-natural and organic ingredients such as argan oil, jojoba oil, virgin coconut oil, and of course, shea butter in its products. These sustainably produced products range from curl-defining hair smoothies to nourishing hair dyes, and they're perfect for anyone with curly, coily, kinky (or any mixture of the three) hair textures. The brand even carries curly hair products made for your little ones. Most of SheaMoisture's products are sulfate- and paraben-free. Not to mention, they smell great!

Shop SheaMoisture


3. Oyin Handmade

Natural & Organic | Yes
Best For | Dry & highly textured hair types
Ethics | No animal testing
Price | $3.99–$37.99

Named after the Yoruba word for “honey,” Oyin Handmade is a family-owned and operated haircare brand aimed at highly textured hair types. From the Ginger Mint Co-Wash to the Hydrating Herbal Leave-In conditioners, Oyin’s products are perfect for the ingredient-conscious naturalista. Though many of these products contain honey, a number of them are vegan. All of Oyin's products are paraben-, silicone-, and sulfate-free.

Shop Oyin Handmade


4. Briogeo

Natural | Yes
Best For | Wavy & curly & kinky hair textures
Ethics | Cruelty-free, mostly vegan, 6-free
Price | $20–$58

Briogeo is a 6-free haircare line with products that are 93 to 100 percent naturally derived, as well as sulfate-, silicone-, and paraben-free. With formulas aimed at volumizing, de-frizzing, and nurturing naturally curly hair, this company ensures your luxurious waves and curls are in good hands. Briogeo is also extremely transparent about the ingredients, and even include a full ingredient glossary on its website. The products are also bottled in recycled packaging, too. For truly transparent curly care, be sure to check this line out!

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5. NaturAll Club

Natural | Yes
Best For | Customized haircare
Ethics | Plastic-free packaging, gives back
Price | $9–$25

If you’re unsure of what works best for your tresses, NaturAll Club can help. The company—founded in 2015 and 100 percent Black-owned—offers an online quiz to discover the perfect recipe for your hair. Using natural and ethically sourced ingredients like avocado, carrot, castor oil, and flax seed, NaturAll crafts deep conditioners, growth serums, curl defining gels, twisting pastes, and more. And they’re all free of parabens, sulfates, and silicones. (We’re most intrigued by its farm-to-freezer Ice Cream? collection.) Its shipping packaging is 100 percent plastic-free, and the company donates to charities like the Bail Project and Dignity House.

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