Organic Makeup Brands 

Have you noticed 'natural' and organic’ seem to be on every cosmetic label these days? Us too. Unfortunately, lack of regulation means these marketing buzzwords don't always reflect a product’s ingredients. (Psst, check out what goes into an organic certification here). Don't worry, though—we've searched far and wide for very best makeup and skincare collections that are truly natural, organic, and cruelty-free! Using pure and earth-friendly ingredients, these brands are as clean as they are effective.

So, in pursuit of living simpler, more natural lives, here are our favorite organic beauty brands, ranging in price and product. This list is updated regularly, so please share your favorite natural cosmetics in the comments below. And don't miss our guides for natural skin carefoundations, lipsticks, and mascara!


1. 100% Pure

Natural & Organic | Naturally pigmented, nontoxic ingredients
Best For | Fruit-pigmented lip & cheek tint
Eco-Friendly | Recycled packaging
Ethical | Cruelty-free, gives back
Price Range | $7 (colored lip balm) – $55 (palette)

100% Pure aims to create the world’s purest organic and all-natural line of cosmetics, beauty products, and skin care. The brand’s vegan cosmetics are formulated with high-performing antioxidants, naturally occurring vitamins, and essential oils to give your skin maximum benefits. The brand even offers soaps, shampoos, and conditioners to complete your (nontoxic) beauty routine!

Shop 100% Pure


2. ILIA

Natural & Organic | Natural & USDA-certified organic ingredients, safe synthetics
Best For | Multi-use sticks, serum foundations
Eco-Friendly | Sustainable & eco-friendly packaging, recycling program
Ethical | Cruelty-free, vegan-friendly
Price Range | $24 (eye primer) – $54 (foundation)

The best makeup brands blend natural, effective ingredients with nourishing vitamins and oils in skin care. Enter ILIA. This natural cosmetic brand is making formulas from scratch to ensure your makeup is the cleanest it can be. We love the multi-purpose sticks for travel and a compact makeup collection.

Shop ILIA


3. Juice Beauty

Natural & Organic | Certified organic ingredients
Best For | Tinted moisturizer
Eco-Friendly | Local sourcing, recycled packaging, solar & wind power operations
Ethical | Vegan, cruelty-free, gives back
Price Range | $24 (mascara) – $44 (serum foundation)

Founded from a desire to create meaningful, healthy change in the beauty industry, Juice Beauty creates organic and natural clinically validated skin care and vibrant plant-pigmented cosmetics. All of the products are vegan and cruelty-free, the brand utilizes sustainable energy sources for production, and it’s USDA-certified organic so you can feel good about what you’re putting on (and into!) your skin.

Shop Juice Beauty


4. Vapour

Natural & Organic | USDA-certified organic formulas
Best For | Multi-use products
Eco-Friendly | Waterless formulas, FSC Certified & recyclable packaging, solar- & wind-powered lab
Ethical | Cruelty-free, made in the USA
Price Range | $18 (lip gloss) – $50 (illuminating primer)

Vapour Beauty products contain only natural, healthy, and minimally processed ingredients. The company has earned a ‘Champion’ safety status from the Environmental Working Group for Safe Cosmetics and is a member of the Leaping Bunny Program. Wear with confidence—Vapour’s organic cosmetics are never tested on animals, and are formulated without parabens, fillers, or preservatives.

Shop Vapour Beauty


5. W3LL PEOPLE

Natural & Organic | Natural, nontoxic, plant-based ingredients
Best For | Minimalist makeup
Eco-Friendly | Sustainable practices
Ethical | Cruelty-free, vegan-friendly, made in USA
Price Range | $10 (mini mascara) – $30 (moisturizer with SPF)

If you’re going for the perfect no-makeup look, W3LL PEOPLE is the brand for you. The cruelty-free and natural cosmetics in this collection are designed to nourish and soothe your skin while also giving you the color and coverage you desire. Plus, the line includes many vegan products we adore. We love how versatile and affordable W3LL PEOPLE’s handcrafted cosmetics are, especially since more than 30 products are EWG-certified. 

Shop W3LL PEOPLE


6. cocokind

Natural & Organic | Certified organic ingredients
Best For | Minimalist makeup
Eco-Friendly | Cruelty-free, recyclable packaging
Ethical | Gives back
Price Range | $9 (tinted moisture stick) – $12 (highlighter)

cocokind calls itself a “clean and conscious skincare line that empowers women.” And if you need proof, look no further than its small but ultra-affordable collection of makeup. The highlighter sticks make use of mushroom powders and extracts, while the inclusion of beet root in the lip & cheek tint brings a rosy pigment to skin. cocokind also provides financial grants to female entrepreneurs, so you can feel good about looking good.

Shop cocokind


7. RMS Beauty

Natural & Organic | Raw, food-grade, and organic ingredients
Best For | Concealer & highlighters
Eco-Friendly | Recyclable & reusable packaging
Ethical | Cruelty-free
Price Range | $16 (face powder) – $52 (cover-up foundation)

RMS Beauty is renowned in the beauty world, and for good reason. The brand's cosmetic collection is produced with raw, food-grade, organic materials that hydrate and illuminate your skin while enhancing and improving your already beautiful complexion. The brand is dedicated to transforming the way people use makeup, creating products that are not only non-toxic and GMO-free but also healing and nourishing.

Shop RMS Beauty


8. Kos?s

Natural & Organic | Botanical formulas and safe synthetics
Best For | Cream blush & highlighter duos, lipsticks & glosses
Eco-Friendly | Botanically based skin care
Ethical | Cruelty-free, vegan-friendly
Price Range | $18 (tinted lip balm) – $42 (face oil foundation)

Kos?s is on a mission to reinvent our beauty routines through intentional formulations and craft cosmetics. Founded by a chemist dedicated to clean and quality cosmetics, the brand's natural beauty collection is filled with nourishing botanical ingredients. We especially love the dimensional colors you can achieve with the cream blush duos and the inclusive shades of face oil foundation.

Shop Kos?s


9. Alima Pure

Natural & Organic | Natural, nontoxic ingredients
Best For | Powder foundations & primers
Eco-Friendly | Carbon-neutral, reusable packaging, renewable energy-powered
Ethical | Certified B Corp, cruelty-free, gives back
Price Range | $14 (eyeshadow) – $46 (liquid primer) 

All Alima Pure products are formulated with the purest ingredients for maximum impact—and the natural makeup brand never uses synthetic dyes or tests on animals. The brand also gives back each year to environmental initiatives. We love the diverse shades and the team’s dedication to affordable natural and organic beauty.

Shop Alima Pure


10. Au Naturale

Natural & Organic | USDA-certified organic ingredients
Best For | Bold lip colors
Eco-Friendly | Ethically sourced and purely processed colorants, recyclable packaging
Ethical | Cruelty-free, vegan, made in USA
Price Range | $15 (tinted lip oil) – $42 (foundation)

Au Naturale has been a leader in the clean beauty revolution since 2011. Founded by a nuclear analyst looking for cosmetics that would be safe and nourishing for her skin, Au Naturale products are vegan, gluten-free, non-toxic, and paraben-free; these cosmetics are thoughtfully made to be non-irritating. We love the classic lip colors and the numerous shades and styles of foundation.

Shop Au Naturale


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